They say you don’t know what you’ve got until it’s gone. Having spent the last eight years in London and Bangkok coming back to spend time with our families in Yorkshire has made me realise just how much I’ve missed spending time in the countryside.
So what are we doing differently for Plastic Free July? We put a lot of effort into reducing our plastic usage all the time, but as we’ve spoken about before, it can be difficult, particularly with food products. Whilst plastic is replaceable it is so cheap and easy to use for most companies, they don’t replace it. While this is frustrating, economic pressure is a big weapon that we can use.
The ocean takes up over half of the world’s surface, and over half of all life on earth exists under the sea. Reducing plastic waste is (obviously) something that we are massively passionate about here at Kalleco, and this is one of the things that we think is really important for maintaining all of this marine life in its current state.
It’s so incredible to see how ‘Green’ living is becoming more mainstream. Derided as a fringe movement in previous decades, people are coming round to understanding the importance of looking after our planet. The challenges of climate change and plastic pollution are two of the main reasons for that, and in public discourse it now seems to me that it is more of a fringe view to think that these two issues are not important.
When Kat founded Kalleco she decided to launch the brand with metal straws. This was because it is a simple change that people can make to their lives which can make a significant impact on the environment. Straws make up 7% of the plastic debris in the oceans, so removing any from the eco-system is a big benefit. Since we launched, we get a few recurring questions about our products, so we have decided to do an FAQ about (drum roll)... straws!
‘The Buyerarchy of Needs’ by Sarah Lazarovic, is an idea that really makes you think. Whilst Maslow’s hierarchy of needs works it’s way up from our physiological needs such as food and water, to higher concepts like self-actualisation, this adaptation serves as a great reminder whenever you are considering making a new purchase.
Committing to making changes in your lifestyle is quite scary. Whether it’s losing weight, kicking a bad habit, living more healthily, or making changes to live a more sustainable lifestyle, the first step is often the hardest.
I have never really got into ‘hero-worship’, but that doesn’t mean that I am not influenced by others at all. In fact, I actively go looking for examples of behaviours that I would like to see more in myself in others, so that I can see how they manage it, and bring those examples into my own daily routine. Making any changes in our lives or ways of thinking is hard, and there’s no way that works equally well for everyone as we all have different personalities and experiences, so casting my net wide when I look for ways to improve means that I can take the ways that work for me.
I thought I’d share how I came to be interested in the environment. It wasn’t a eureka moment, it was a gradual process, and I feel like I’m still learning and developing. Every time Kat has a new product idea I realise that it’s something I haven’t even thought of (she’s my inspiration!), and increasing my mindfulness of the environment is one of the big changes that I have made.
Environmental damage affects us all, and ultimately it is individuals who can make a difference. Having a high profile person speaking out can also have a big impact, because of the size and diversity of the audience they can reach.
One of the things that we have noticed as we’ve become more and more interested in sustainable living, is that traditional media isn’t great for giving you tips and advice on how to live a more eco-friendly lifestyle. Luckily there are loads of bloggers out there sharing advice on how you can live a more sustainable life.
Worries about plastic pollution led to us launching our range of eco-friendly drinking straws. Reading about the damage being done to wildlife, seeing first-hand the damage that was being done to coastlines and beaches, and then researching about the extent of the plastic pollution inspired us to make a simple change to start to improve our environmental impact.