Kalleco’s aim is to provide products which directly replace single use plastics, but more importantly Kalleco is a way to spread the word about the problems the world is facing from plastic pollution. We hope to be part of a movement towards a world where environmental impact is considered in all aspects of life, and to achieve that by educating, providing alternatives and raising awareness.
My husband, Joe, blogs about sustainable living from his point of view, which I then publish on the Kalleco website. I love sharing tips, ideas and having conversations on social media about ways that individuals can make a difference. It can be easy to feel powerless as an individual in a world where it seems like damage to the environment is spiraling out of control, but we’re not about to give up without a fight!
Sometimes knowing where to start can be overwhelming and a lot of people are put off by the thought of having to change so many aspects of their life. Our message is that it doesn’t have to be all or nothing! I have a friend who’s reaction to global crises is to ignore it, as she says she feels her actions are insignificant…
Nobody’s actions are insignificant! Everyone can make a difference!
If everyone starts with one change, the reduction in waste will at least slow the damage that we are doing to the world. There is a ripple effect as well: the positivity and attitude makes a difference as it is noticed by others, friends as well as businesses. Saying you don’t want a plastic straw or a plastic bag in a shop doesn’t just reduce your waste. The business and its employees become aware of conscious consumers, and it plants the seeds of the idea of change, and the waste from that business is reduced.
The key is to do it in a manageable way, to find a lifestyle that you are comfortable with and stick with it. It’s like a member of my family and his diets - he’s all or nothing! Rather than making an extreme change, it’s better to move slowly towards a healthy lifestyle, as that is more sustainable! Zero Waste Chef hit the nail on the head when she said:
“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.”
Do what you can and others will follow. We’re in this together and as individuals our small changes can have a huge impact. Don’t be down on yourself if you make mistakes or still enjoy certain aspects in your life which aren’t zero waste. It’s a journey and one where all efforts should be appreciated, big or small.